one step, one story, one connection at a time… yep, that's it.
Strategic thinking isn't just for boardrooms and battlefields; it's a skill that can revolutionize every aspect of your life. Personally, strategic thinking is critical when working as a content designer. Previously, we've covered critical thinking; the art of questioning everything you read, write, or hear in the world. The art of asking questions: What's happening?... Continue Reading →
No matter what work you do in the creative space, it's always a good idea to test your content and use the feedback from your users to improve your content. One of the simplest and most effective testing methods is A/B testing. It's a powerful tool to figure out what works and what doesn't. You... Continue Reading →
In the dynamic landscape of digital media and user experience, the role of a content designer has emerged as a pivotal force in shaping compelling and user-centric content experiences. But what exactly is a content designer, and what do we do? At its core, a content designer is a multifaceted professional responsible for crafting and... Continue Reading →
When it comes to captivating an audience, clarity is key. Yet, many speakers fall into the trap of using abstractions, leaving their listeners adrift in a sea of vague concepts and unclear messages. Whether delivering a public speech, or presentation or sharing your life story, it's absolutely critical that you learn to avoid abstractions for... Continue Reading →
In the intricate tapestry of storytelling, analogies serve as vibrant threads that turn complex subjects into a narrative that is both comprehensible and relatable. An analogy is a bridge between the unfamiliar and the familiar, making abstract ideas tangible and simplifying the seemingly complex. Sounds great, doesn't it? Let's look at how the strategic use... Continue Reading →
Community management is crucial in connecting content creators with their audience in the digital world. Every single company should focus on this and that's why it's important to talk about it. In this post, we go back to basics. So, let's talk about community management is, and why you should care, even if you're not... Continue Reading →
Imagine if your writing had the power to paint pictures in your readers' minds, to evoke emotions that linger long after they've turned the last page. Welcome to the realm of metaphors - an ancient yet timeless tool that adds depth, vividness, and resonance to your words. In this blog post, we're diving into the... Continue Reading →
In the quiet corners of history, around the flickering flames of campfires, and within the pages of beloved books, a timeless tradition thrives - a tradition known as storytelling. From ancient myths that danced through generations to modern tales that grace our screens, storytelling is the enchanting thread that weaves the fabric of human connection.... Continue Reading →
Hey there, fellow creative writers. We've all experienced it - that dreaded moment, when we stare at a blank page, fingers hovering over the keyboard, and our minds drawing a complete blank. Yes, we're talking about the notorious writer's block. But fear not, for within the depths of every writer's soul lies a spark of... Continue Reading →
Hey there, wordsmiths and creative souls. Welcome back to another post where I hope to teach you a thing or two about writing. In the previous post, we covered how to edit, refine, and polish your copy. Today, we're delving into the enchanting realm of simplification - the art of distilling complex topics into bite-sized,... Continue Reading →
The Global Notebook 
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